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Website Performance Optimization

Speed up slow websites and pass Google Core Web Vitals. Softlimes measures server response times, caching, images, scripts, and database queries, then fixes the bottlenecks.

  • Pass Core Web Vitals
  • Sub-Second Server TTFB
  • WebP & Script Cleanup
  • Before & After Speed Proof

Slow pages cost you both Google rankings and paying customers. Mobile visitors leave when a product or service page takes four or five seconds to load or jumps around while they try to tap a button.

Rather than installing a generic caching plugin and hoping for the best, we profile your actual templates across server Time to First Byte (TTFB), Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).

On the frontend, we convert heavy PNG and JPG assets to WebP, set explicit image dimensions, defer non-critical third-party chat and tracking scripts, and trim unused CSS and JavaScript.

On the backend, we configure Nginx page caching, Redis object caching, HTTP compression, and database indexes, then give you a clear before-and-after speed report.

Website performance optimization and Core Web Vitals speed metrics
Before-and-after improvements across TTFB, Largest Contentful Paint (LCP), and mobile interactivity.
Scope & Deliverables

What is included in Website Performance

We scope every engagement around concrete deliverables so your team knows what we will build, test, and hand over.

Baseline speed and Core Web Vitals audit

Measure LCP, INP, CLS, and server Time to First Byte (TTFB) across your key mobile and desktop templates.

Image, asset, and script optimization

Convert heavy images to WebP, defer non-critical third-party scripts, and trim unused CSS and JavaScript.

Server caching and CDN setup

Configure Nginx page caching, Redis object caching, Brotli/Gzip compression, and Cloudflare CDN edge delivery.

Before-and-after verification

Retest every optimized template against the initial baseline so you can see the exact load time improvement.

WooCommerce and Laravel query tuning

Speed up uncached cart, checkout, and dashboard pages by fixing slow SQL queries and autoloaded options.

Font and layout shift (CLS) fixes

Preload local WOFF2 fonts and reserve image and banner dimensions so pages never jump during load.

Tools & Stack

Built with tools your team can maintain

LCP, INP & CLS Fixes, Redis Caching, WebP Assets & SQL Query Tuning

Core Web Vitals (LCP, INP, CLS)Nginx FastCGI & Page CachingRedis Object CachingWebP / AVIF Image CompressionCloudflare CDN & HTTP/3MySQL Slow Query Profiling
Website Performance workflow preview
Website Performance status metric
Performance Tuning Process

How we speed up your website in 5 measurable steps

We record your baseline metrics before touching a file, test every optimization on staging, and verify the speed gains after deployment.

Step 1

Discovery & strategy

Record baseline TTFB, LCP, INP, CLS, and waterfall logs

We test your homepage, service pages, product pages, and checkout on mobile and desktop to see whether the bottleneck is server response, database queries, images, or JavaScript.

  • Baseline Core Web Vitals and waterfall report
  • Third-party script and plugin weight breakdown
  • Database autoload and slow-query audit

Step 2

Design & prototyping

Plan caching layers, asset budgets, and script deferral

We map which pages can be cached at the edge, which dynamic cart/login routes need Redis object caching, and which scripts can load after user interaction.

  • Server, Redis, and CDN caching rule specification
  • Hero LCP image preload and WebP conversion plan
  • Third-party tag deferral and GTM cleanup list

Step 3

Build & develop

Optimize images, scripts, queries, and caching on staging

Our developers compress media to WebP, fix layout shifts, clean up bloated plugins and SQL queries, and configure Redis and Nginx caching on a staging clone.

  • WebP media conversion and explicit width/height attributes
  • Deferred JavaScript, local font preloading, and CSS cleanup
  • Redis object cache, SQL indexes, and CDN edge rules

Step 4

Test & QA

Verify forms, cart sessions, and staging speed scores

We make sure aggressive caching never breaks dynamic cart items, logged-in user sessions, or contact forms, and re-run mobile speed benchmarks.

  • Dynamic cart, checkout, and login cache-bypass test
  • Staging mobile and desktop PageSpeed verification
  • Visual check confirming zero broken styles or scripts

Step 5

Launch & support

Deploy to production and deliver before-and-after report

We push the optimizations live, warm the cache, submit Search Console Core Web Vitals validation, and share the side-by-side speed comparison.

  • Before-and-after TTFB, LCP, INP, and CLS report
  • Search Console Core Web Vitals validation request
  • Ongoing speed monitoring so new content stays fast
FAQ

Commonly asked questions about Website Performance

Direct answers on scope, timelines, code ownership, and how our team delivers website performance.

Not always. Many slowdowns come from unoptimized images, heavy third-party tracking scripts, missing caching headers, or slow database queries. We fix those first and only recommend a server move if your current host is the bottleneck.

NEXT STEP

Talk to our team about your project

Send us your current URL or a short note about what you want to build, upgrade, or promote. We will reply with clear options and next steps.