Softlimes Home
Softlimes
Home/Services/Marketing/Paid Advertising
MarketingUS, UK & Gulf Remote Delivery

Paid Advertising and Performance Marketing

Reach buyers actively searching for your services or products with Google Ads and Meta campaigns. Softlimes manages ad setup, landing page alignment, and live conversion tracking.

  • High-Intent Search Campaigns
  • Negative Keyword Cost Control
  • Dedicated Landing Page Match
  • Verified Lead & Sale Tracking

Paid advertising wastes money when campaigns send clicks to a slow, generic homepage or when conversion tracking counts page views instead of real enquiries and orders.

We structure Google Ads and Meta campaigns around high-intent buyer searches and clear offers. Every ad group points to a dedicated service page, product collection, or interactive tool page that matches the exact phrase the person searched.

Before turning on ad spend, we configure Google Tag Manager, GA4, enhanced conversions, and CRM attribution so you can trace every form submission, phone call, and checkout back to the keyword and ad that produced it.

Each week we review search term reports, block irrelevant clicks with negative keywords, and shift budget toward the campaigns bringing in qualified customers.

Google Ads, Meta campaigns, and conversion attribution dashboard
High-intent Google Search, Shopping, and Meta campaigns paired with verified lead and purchase tracking.
Scope & Deliverables

What is included in Paid Advertising

We scope every engagement around concrete deliverables so your team knows what we will build, test, and hand over.

Google Search and Shopping campaigns

Capture high-intent searches from people looking to hire your service or buy your product right now.

Meta and retargeting campaigns

Reach qualified audiences on Facebook, Instagram, and LinkedIn and bring back visitors who did not convert.

Conversion tracking and attribution

Set up GA4, Google Tag Manager, enhanced conversions, and CRM tracking so every lead and sale is verified.

Search term and budget optimization

Cut wasted spend on irrelevant clicks with negative keywords and shift budget to the ads that bring enquiries.

Landing page message-match updates

Improve headline clarity, proof placement, and mobile speed on the pages receiving your paid traffic.

Google Ads compliance for tools & sites

Ensure destination pages meet Google Ads quality, original content, speed, and navigation requirements.

Tools & Stack

Built with tools your team can maintain

Google Search & Shopping Ads, Meta Retargeting & GA4 Attribution

Google Ads (Search, Shopping, PMax)Meta Ads ManagerGoogle Tag Manager (GTM)Google Analytics 4 (GA4)Enhanced Conversions & CAPIGoogle Merchant Center
Paid Advertising workflow preview
Paid Advertising status metric
Paid Media Process

How we launch and optimize your paid ad campaigns in 5 steps

We fix your conversion tracking and landing pages first so your ad budget goes toward qualified leads and orders from day one.

Step 1

Discovery & strategy

Audit past ad spend, unit economics, and search demand

We review your target cost per lead or target return on ad spend, audit any past Google or Meta campaigns, and research commercial keyword CPCs.

  • Account waste audit and unit-economics budget plan
  • High-intent keyword list and initial negative keyword list
  • Campaign structure and geographic targeting spec (US, UK, Gulf)

Step 2

Design & prototyping

Align landing pages and write specific ad copy

We match each ad group to a fast, relevant landing page and write plain, specific ad headlines, descriptions, and callout extensions.

  • Ad group to landing page mapping matrix
  • Responsive search ad copy and Meta creative specs
  • Landing page headline and form improvement checklist

Step 3

Build & develop

Configure GTM, GA4 conversions, and campaign builds

We set up conversion events in Google Tag Manager and GA4, configure Google Merchant Center feeds if needed, and build the campaigns in your ad account.

  • GA4, GTM, and Enhanced Conversions / Meta CAPI setup
  • Structured campaigns, ad groups, extensions, and audiences
  • UTM parameter and CRM lead-source capture setup

Step 4

Test & QA

Verify conversion firing, links, and budget caps

Before enabling live spend, we submit test leads and orders to verify that conversions fire once without double-counting and daily budget caps are locked.

  • GTM Preview and GA4 DebugView conversion verification
  • Destination URL speed and mobile form check
  • Daily budget, location, and bid-cap safety check

Step 5

Launch & support

Prune search terms weekly and scale winning ad groups

We monitor live search queries, block irrelevant terms with negative keywords, test ad copy variations, and report on leads, sales, and CPA.

  • Weekly search term cleanup and negative keyword additions
  • Bid and budget reallocation toward converting keywords
  • Monthly lead quality, revenue, and CPA review
FAQ

Commonly asked questions about Paid Advertising

Direct answers on scope, timelines, code ownership, and how our team delivers paid advertising.

Yes. You own your ad accounts and pay Google and Meta directly with your company payment method. We charge a transparent management fee to build, track, and optimize the campaigns.

NEXT STEP

Talk to our team about your project

Send us your current URL or a short note about what you want to build, upgrade, or promote. We will reply with clear options and next steps.